ASB – GOLD CARD DM

Brief - To communicate that ASB Bank Mastercard Gold cards aren’t available to just anyone, but for these ASB customers it’s pre-approved therefore all you need to do is sign and send it back, that easy!

Idea - Something that these customers do a lot is sign receipts when using their cards, since all we needed was their signature the Direct Mail piece was done like a restuarant receipt and all we needed was their signature – that easy.