AIR NEW ZEALAND – AMBIENT MEDIA 

Brief - To create awareness about the launch of the new low cost airfares and holiday packages from New Zealand to the Pacific Islands.

Idea - Specially designed pool mats were placed at the bottom of swimming pools. The mats featured an image of a coral reef with the question “wouldn’t you rather be swimming over this?” This medium had never been used before, it created a news-worthy event that coinciding with the launch.